Mobile Industry Awards 2022: Juice wins Sustainability Initiative of the Year

MIA 2022 Sustainability
(Image credit: Future)

Juice's "Juice Made Mindfully" programme has been named the Sustainability Initiative of the Year at the Mobile Industry Awards 2022.

A new addition for 2022, this award recognises that the issue of sustainability is at the forefront of everyone in the mobile industry's minds. 

Our 2022 finalists were:

  • Assurant Device Care Centre Sustainability Initiative
  • Belkin International - Sustainability Initiatives
  • Genuine Solutions - Powering Charity Take Back Schemes
  •  Juice - Juice Made Mindfully
  •  Utelize - Transforming Enterprise Mobility through Sustainability

Our entrants were asked to submit entries based on the following criteria:

  • Define the project or initiative scope: include timelines, goals and team members.
  • Demonstrate the clear sustainability or environmental goals of the project.
  • What was the motivation behind the initiative?
  • How successful was the implementation of this project or initiative? Was it within budget and delivered in time?
  • What have been its benefits? Provide hard evidence that goals have – or are being – achieved.

Why Juice won

In a highly competitive field, the judges felt that Juice's campaign ticked all the right boxes when it comes to sustainability progress.

Covering everything from cables to portable speakers, the company's biggest-ever sustainability push meant that materials recovered from waste sites will be recycled and re-used.

Congratulations to Juice, and all our 2022 finallists!