Omnichannel commerce is a popular B2C buzzword, but it’s important for B2B, too.
On average, B2B buyers interact with 7.9 touchpoints before making a purchase decision, and that includes mobile websites and apps. With the buyer’s journey extending across more channels, the experiences that you provide at every stage must be consistently branded, engaging, and easy to use. This is where a comprehensive omnichannel strategy comes into play.