Mobile Industry Awards 2023: Genuine Solutions wins Sustainability Initiative of the Year

MIA 2023 Sustainability
(Image credit: Future)

Genuine Solutions has won the Sustainability Initiative of the Year at the Mobile Industry Awards 2023 for its campaign to encourage "reloved" technology and eliminate e-waste.

This award recognises that the issue of sustainability is at the forefront of everyone in the mobile industry's minds. 

Our 2023 finalists were:

  • Belkin International - PCR Transition Project
  • Genuine Solutions Ltd - On a mission to relove technology and eliminate e-waste
  • Global Nano Network - HyperFoil
  • Juice Global Ltd - Juice Made Mindfully
  • Red Wolf Technology - Lean and Green
  • TCL - Digital Donation Scheme
  • Three UK and EkkoSense's Data Centre Cooling Initiative
  • Utelize Mobile - Closing the Divide: Utelize's Impactful Initiative for Digital Inclusion

Our entrants were asked to submit entries based on the following criteria:

  • Define the project or initiative scope: include timelines, goals and team members.
  • Demonstrate the clear sustainability or environmental goals of the project.
  • What was the motivation behind the initiative?
  • How successful was the implementation of this project or initiative? Was it within budget and delivered in time?
  • What have been its benefits? Provide hard evidence that goals have – or are being – achieved.

Why Genuine Solutions won

Genuine Solutions was commended by our judges for giving customers the chance to ensure their e-waste impact is minimised as much as possible - so congratulations to them!