Apple

Apple headquarters
(Image credit: Shutterstock / Breach Media)

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.

It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.  

It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content. 

Latest about Apple

AirPods 4

Apple AirPods 4 are down to their lowest-ever price in this early Black Friday deal

By TechRadar published

This is the cheapest these AirPods 4 have ever been on Amazon

Earbuds & Airpods
New GTA VI splash art next to an iPhone being held with Siri 2.0 activated

GTA 6 was delayed again, meaning Apple's long-awaited Siri 2.0 release might just come first

By Josephine Watson published

In a puzzling twist in the tech and pop culture delay zeitgeist, Apple's improved Siri experience might beat out Grand Theft Auto 6.

iPhone

Apple's Digital ID sparks privacy concerns

By Chiara Castro published

Apple launches a new Digital ID tool, but the feature doesn't convince privacy purists.

VPN Privacy & Security
MacBook Air 15-inch with M4 chip on a creative's desk with screen open

The best student laptops 2025

By Christian Guyton last updated

Check out our top tested picks of the best student laptops, from Windows systems to Apple MacBooks and more.

Laptops
Apple TV and MLS

Apple TV is getting a great free MLS upgrade for sports fans

By David Nield published

Apple is doing away with the MLS Season Pass and including the games as part of a standard Apple TV subscription.

Apple TV +
Glen Powell's Ben Richards pulling his tongue and looking wide-eyed in 2025's The Running Man

New movies: the most exciting films coming to theaters in November 2025 and beyond

By Tom Power last updated

Updated Lots of new movies are coming to theaters in 2025 – here are the biggest ones to look out for.

Updated
Apple iOS 26 CarPlay

Tesla could soon bring CarPlay to its vehicles in a surprise U-turn – and many owners are happy

By Alex Blake published

Apple’s CarPlay system could soon be in Tesla vehicles if a fresh report is to be believed.

Vehicle Tech
The OnePlus 15 being held up next to the iPhone 17 Pro

I compared the OnePlus 15 and iPhone 17 Pro cameras on vacation – and I honestly can't decide which I prefer

By Axel Metz published

I took the OnePlus 15 and iPhone 17 Pro to Prague for a two-way camera showdown – here are the pictures.

Phones
The iPhone Pocket accessory on a yellow background

Baffled by the iPhone Pocket? Here are 5 reasons why Apple's ridiculed phone ‘sock’ actually makes sense

By Alex Blake published

The iPhone Pocket has been largely ridiculed on social media, but there's more thought behind it than meets the eye.

Phones
apps

Apple adjusts to the rise of the mini app with better reporting and lower commissions – and you might be the benefactor

By Lance Ulanoff published

Apple has updated how it handles mini apps with a new App Store Mini Apps Partner Program that may improve the experience and lead to cheaper in-mini-app purchases.

iOS
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