Articles by James Pickard, Senior Deals Editor

James Pickard is a Deals Editor at TechRadar. After many years of scouring the net for the cheapest games and tech for his personal use, he decided to make it his job to share all the best bargains and coupon codes with you. James also has almost a decade of experience covering some of the biggest sales events of the year at Eurogamer and VG247, including Black Friday, Cyber Monday and Amazon Prime Day. When not deals hunting or stacking coupon codes to get the biggest savings, James can be found on the PS5, watching a classic film noir or cheering on the Tampa Bay Buccaneers.

Articles by: James Pickard

Collage of tech from the Best Buy Black Friday sale, including TCL TV, LG TV, MacBook Air, Bose headphones, Meta Quest 3S, Samsung A16 and Ninja blender

Best Buy drops early Black Friday doorbusters – I've got the 12 best deals on TVs, laptops, appliances, headphones, and more

By James Pickard published 14 November 25

I've looked through the latest set of deals in the early Black Friday sale at Best Buy and picked out the 12 top offers that I recommend buying now.

Black Friday Garmin deals 2025: early offers and what to expect

By James Pickard last updated 11 November 25

Here are all the best Garmin Black Friday smartwatch deals you can buy right now.

Collage of tech from the Best Buy Black Friday sale

Best Buy expands its Black Friday sale with dozens of new deals – I've picked the 17 top offers on headphones, laptops, TVs, and more

By James Pickard published 7 November 25

The Best Buy Black Friday sale to expanded with dozens of new deals, so we've taken a look through and picked out the best offers worth buying now.

Amazon, Spotify, Etsy, Disney Plus, Hulu, and Playstation Gift card logos

The 11 best gift card and subscription gifts – from all the top retailers, boutique stores, and must-have streaming services

By James Pickard published 6 November 25

If you're stuck for ideas or want to give something you know they will enjoy, these are some of the best gift cards and subscription gifts you can buy

Amazon Kindle Black Friday deals showing Kindle Paperwhite

Black Friday Kindle deals 2025: when they start and what to expect

By James Pickard last updated 6 November 25

Black Friday Kindle deals are always a sought-after item, so we've gathered together everything you need to know and the deals we expect to see this year.

Three Apple MacBook models on a pink background

The best MacBook deals in October 2025

By James Pickard last updated 28 October 25

Our roundup of all the best MacBook deals so you can pay the lowest price for one of Apple's premium laptops.

A Microsoft Surface laptop, HP laptop and Asus laptop on a green background

The best laptop deals in October 2025

By James Pickard last updated 28 October 25

I've searched around and gathered all the best laptop deals in one place to suit a range of budgets and needs.

Two Dell laptops on an orange background

Dell's early holiday sale is live – here are 5 laptop deals I'd buy with up to $450 off

By James Pickard published 25 October 25

Includes a big saving on the 4.5-star-rated Dell 14 Plus

Amazon Fire TV, Echo Show, Ring Doorbell and Fire TV Stick on a purple background

Amazon has up to 50% off Fire TVs, Ring and Echo ahead of Black Friday – but here's why I'd wait before hitting that buy button

By James Pickard last updated 23 October 25

Not all the deals are as good as they seem

Dell Inspiron, MacBook and Surface Pro laptop next to each other on a orange background

Best Buy's latest laptop sale has devices from $149 - here are the 8 best deals I'd buy

By James Pickard last updated 21 October 25

Best Buy is offering a strong selection of laptop deals right now if you're shopping for a new device - here are the 9 best deals I recommend from $149.

Best Buy reveals its full Black Friday sales schedule – early deals start later this month

By James Pickard published 21 October 25

Here's everything you need to know about Best Buy's Black Friday sales schedule, including when the first early deals drop and the official dates for its key sales in November.

Amazon fire tablets on an orange background

The best cheap Amazon Fire tablet deals in October 2025

By James Pickard last updated 16 October 25

All the best Amazon Fire tablet deals that are available right now, including the HD, Kids and Kids Pro models.

The ASUS ROG Xbox Ally handheld consoles on a space themed background

Where to buy the Asus ROG Xbox Ally handhelds: stock available in both the US and UK

By Rob Dwiar last updated 16 October 25

We've gathered up all the best stock links for the Asus ROG Xbox Ally handhelds.

Apple MacBook Pro M5 on an orange background

MacBook Pro M5 preorders: trade-in deals and where to buy Apple's new 14-inch laptop

By James Pickard last updated 16 October 25

Here's where you can preorder Apple's brand-new MacBook Pro M5 laptop.