Canon’s viral compact camera from 2019 just got an unexpected makeover – meet the G7 X Mark III 30th Anniversary Edition

• Canon marks 30 years of PowerShot with a limited edition G7 X Mark III
• It sports a new graphite trim and logo, but is functionally the same
• It will be released on April 23 and will cost $1,299 / £859.99 / AU$1,449

Canon kicked off its diverse range of digital compact cameras all the way back in 1996 with the PowerShot 600 – a screen-less 0.5MP snapper. Oh, how cameras have changed since then! And to mark 30 years of PowerShot, Canon has unveiled a 30th Anniversary Edition of it's most popular model today, the G7 X Mark III.

Previously available in black or silver versions, the new limited edition G7 X Mark III is decked out in a graphite finish and wears Canon's 30-year anniversary logo, while the front ring has a new twill pattern (see those details below).

It will ship in a specially designed anniversary box, and will be available from April 23 for $1,299 / £859.99 / AU$1,449, though given the popularity of the original, you'll want to act fast when pre-orders open from February 10. For context, the original model's list price is $879.99 / £819.99 / AU$1,349, but it is generally out of stock online.

Functionally, the 30th Anniversary Edition is identical to the original model. First unveiled in 2019, the G7 X Mark III packs a 1-inch sensor and 4.2x optical zoom lens, delivering 20MP stills and 4K video. It sports a flip-up touchscreen and nicely designed compact body.

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Those are still decent specs seven years later, but the reason we're still talking about the G7 X Mark III today, and why it's the chosen model for a anniversary makeover, is that it went viral a couple of years ago.

In fact, this flashy limited edition version could be your best chance of bagging a new G7 X Mark III – most retailers list the original as out of stock, with some estimating next shipments in late March.

Alongside announcing the PowerShot G7 X Mark III 30th Anniversary Edition, Canon launched a revised version of the battery used by this and other PowerShot cameras – the NB-13L replacement battery, which costs £72.99. There are also two new lenses for its full-frame cameras, the RF 7-14mm F2.8-3.5L Fisheye STM and the RF 14mm F1.4L VCM – the latter I've shared my first impressions of.

Where to buy

• 🇺🇲 Pre-order at B&H Photo for $1,299 / get to Adorama's New York store
• 🇬🇧 Register interest at WEX
• 🇦🇺 Get notified at Canon Australia with pre-orders on February 10 – act fast!

PowerShot lives on

PowerShot looked consigned to the history books following years of inactivity. However, that all changed when Canon launched the PowerShot V10 – a unique 4K vlogging camera with built-in kickstand, which was followed by the PowerShot V1.

The V1 is essentially a supercharged G7 X Mark III, with a similar layout but a beefier body and superior specs, including a larger 1.4-inch sensor, Canon's best autofocus for PowerShot, and impressive video specs, including built-in cooling fans and unlimited recording. Check out the two PowerShot models side by side below.

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Compact cameras are enjoying a resurgence. CIPA 2025 numbers confirm a 30% rise in compact camera shipments year-on-year, and a 50% increase in value, suggesting premium models like the PowerShot G series are in fashion.

We have every reason to expect more PowerShot models in the future too – including a rumored PowerShot V3 travel zoom. For now, those still hankering for a G7 X Mark III stock are back in luck – the new 30th Anniversary Edition will hit stores in April. And at this rate, the legendary series might to live on and mark another milestone!

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