Am I seeing things? The Fujifilm X100VI is finally in stock at a major retailer today

Top plate of theFujifilm X100VI in the hand
(Image credit: Future)

It's a New Year miracle: I've just spotted the Fujifilm X100VI in stock at a major retailer in the UK. This is the very first time since this much-hyped camera was released back in early 2024.

Over at Wex Video Photo, you can pick up one of these retro marvels for the standard list price of £1,599 without any fear of a scalped price or a lengthy waitlist. You can even get it delivered to your doorstep tomorrow if you want next-day delivery.

The Fujifilm X100VI is in stock in the UK

Fujifilm X100VI
Fujifilm X100VI: £1,599 at Wex Photo Video

Almost a full year after the initial release, the Fujifilm X100VI is finally in stock at Wex Video Photo in the UK. Forget any price cuts for a while but this is the first time I've seen this incredibly in-demand camera in stock for immediate delivery at any retailer. So, if you've been sitting on the fence put-off by the insane waiting lists, then today's your lucky day.

Signs of life at other retailers?

Front of the Fujifilm X100VI reflected in glass table

(Image credit: Future)

As of writing, this is the first time I've seen the camera available to buy at any retailer with immediate delivery, but it does look like things are (finally) starting to turn around at other retailers too.

Reports over at the Fujifilm subreddit are full of users posting that they've received their cameras - even those who placed an order later in the year. It seems like things are starting to pick up now at the major retailers in the US.

With that said, there still aren't solid delivery dates displayed at retailers like Adorama or B&H Photo. If you order a camera today, you'll likely still have to wait over a month - although I'm hopeful that the above UK listing is a positive sign for the first half of 2025.

Still looking for a camera in the US? Try this

  • Head on over to Best Buy if you're in the US
  • Open a live chat with a sales representative
  • Ask a sales rep to search for local stock
  • Try both Silver and Black colors
  • Alternatively, ask the rep to sign you up for notifications

The above tip is the closest thing to a 'hack' you'll find when trying to bag a new Fujifilm X100VI in the US. It's essentially a trick that several people on the Fujifilm subreddit discovered last year.

The steps involve heading on over to Best Buy and using the chat function to directly contact a sales rep. Best Buy receives a lot of regional stock so a sales rep at the site can help you track down a camera.

It's not a silver bullet, but it does appear that a lot of customers have had luck attempting these steps - although it usually takes a few tries from what I've read.

Other retailers you could try this week

US retailers

UK retailers

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Alex Whitelock
Retail Editor

Alex is TechRadar's retail editor, specializing in deals, buying advice, and general tips on how to save our readers as much cash as possible. He's covered events like Black Friday and Amazon in some capacity for over seven years now; both in editorial and other ecommerce adjacent roles on TechRadar, T3, GamesRadar, and other Future PLC sites. Alex's expertise touches on most areas, but he has a particular love for phones, laptops, and cameras, being an avid photographer.