After nine months of speculation about Intel's alleged cable TV service, a source "directly familiar with Intel's plans" says the company's plans are moving forward locally.
According to TechCrunch, the source claims that after other providers had washed their hands of the failed attempt at Google TV a few years ago, Intel saw real opportunity.
By living room
The city-by-city approach that the source says marks Intel's new strategy seems to offer a lower risk, higher flexibility option for licensing.
Whereas content providers may have been leery to enter into large national contracts, Intel appears to be banking on the draw of smaller markets to open up previously untapped licensing potential.
Outside of gathering the movies and shows, Intel will also reportedly be making the set top box delivering the content.
According to the source, the real strength of Intel's set top box is access to the last month of content on-demand - essentially a DVR that doesn't need to be told to record.
Whatever the capability, the source claims that the service will be rolling out to select cities "soon".