Black Friday is less than 3 weeks away – here are 37 early deals from Amazon I'm shopping today
Record-low prices from Apple, Keurig, Ninja, LG, and more
Black Friday is less than three weeks away, but you wouldn't think that if you saw Amazon's early deals. The retailer offers record-low prices, normally reserved for the November 28 date, from brands like Apple, Ninja, Keurig, LG, Dyson, and more.
• Shop Amazon's full early sale
As TechRadar's deals expert who's covered Black Friday for eight years, I've hand-picked today's 37 best early Black Friday deals from Amazon that I'd buy right now. The retailer has Black Friday favorites on sale today, including air fryers, tablets, TVs, vacuums, Apple devices, and best-selling smart home gadgets.
I've categorized the best early Black Friday deals at Amazon below, along with links to the retailer's most popular sale categories. A few of my favorite deals that I don't expect to see further price drops in the coming weeks include the all-new Apple Watch SE 3, on sale for $199.99; the popular Cosori air fryer, on sale for $89.94; and the Fire HD 10 tablet, on sale for $69.99.
Amazon's early Black Friday deals allow you to score a genuine bargain right now and get a head start on your holiday shopping. You can also shop for more early Black Friday sales that are live further down the page, including those from Best Buy, Home Depot, and Target.
Amazon's early Black Friday sale - quick links
- Amazon Devices: Fire TV Sticks & tablets from $18
- Apple: MacBooks, AirPods & iPads from $119
- Beauty: 50% off toothbrushes & hair tools
- Cheap TVs: smart TVs from $79.99
- Christmas: trees, wreaths & decor from $4.99
- Deals under $25: tech, home, toys & more
- Gift ideas: deals for the entire family from $7
- Headphones: up to 50% off Beats & Samsung
- Toys: 57% off Lego, Barbie & board games
- Vacuums: Dyson, Shark & Bissell from $53.99
Gift ideas under $50
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The JBL Tune 510BT are Amazon's best-selling headphones and would make a great stocking stuffer at just $24.95. The headphones feature Wireless Bluetooth 5.0 Streaming, so you can stream music and podcasts and take calls from your device, and you'll enjoy an impressive 40 hours of battery life. They also come with JBL's renowned Pure Bass sound. If you need something inexpensive and you need it now, it's hard to argue with this price tag…
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This is an excellent tech gadget for the upcoming holidays – the Govee smart plug, which can add smart capabilities to any device in your home for just $19.99. The smart plug works with Amazon Alexa and the Google Assistant, allowing you to control lights and appliances with just your voice.
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This is a holiday gift that people will actually want and use – a portable charger. This specific model boasts more than 65,000 reviews on Amazon and features a compact design with two USB-C ports and one USB-A port, enabling you to charge three devices at the same time.
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The Apple AirTag is Amazon's top-selling tech gadget, and would make an excellent stocking stuffer at just $24. You can track keys, your wallet, or luggage by attaching the AirTag to anything you don't want to lose. Your iPhone will then locate the item.
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As the name suggests, the Fire TV Stick 4K streams shows and movies on your TV in ultra-high definition 4K resolution. Amazon claims the newest Select model is the fastest 4K stick under $40, and it's even cheaper with this early Black Friday deal, bringing the price down to just $21.99.
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We consider the Outdoor 4 the best outdoor security camera, so we're thrilled that it's available at a massive 65% discount during Amazon's early Black Friday sale. It's wire-free and satisfyingly simple to set up, with a battery life that could last up to two years. It features a user-friendly app that allows you to make the most of 1080p HD video and two-way audio, with additional features available if you have a Blink subscription.
Apple devices
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Get the best-selling Apple AirTag 4-pack on sale for $64.99 at Amazon's early Black Friday sale. Great for students and parents, simply attach the AirTag to anything you don't want to lose or keep track of, such as a backpack, and your iPhone will locate the item.
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The AirPods 4 are Apple's cheapest AirPods, and you can find them on sale for their lowest price yet at Amazon. The AirPods 4 feature a new design for all-day comfort and feature Apple's H2 chip, which supports personalized spatial audio and voice isolation. You also get a redesigned case with 30 hours of battery life and support for USB-C for wireless charging.
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Amazon's Black Friday sale also has the AirPods 4 with active noise cancellation for $148.99, which is the best price you can find right now. The AirPods 4 feature a new comfortable design, handy controls, and Apple's H2 chip, which supports personalized spatial audio and voice isolation.
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This $50 discount is the first price cut we've seen on the recently released smartwatch, making it even more affordable than before. The Apple Watch SE 2 currently holds the position for the best cheap smartwatch, but the SE 3 more than matches it – and it's a smarter buy while it's reduced ahead of Black Friday. This attractive deal is only available on the Starlight Aluminum finish.
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Amazon's early Black Friday sale features the Apple Watch Series 10 at its lowest price yet. The Apple Watch 10 includes upgrades such as Apple's new S10 chipset, sleep apnea detection, depth gauge, and a new design featuring the most advanced display.
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Processor: Apple M4
RAM: 16GB
Storage: 256GB
Smart home devices
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As the name suggests, the Fire TV Stick 4K streams shows and movies on your TV in ultra-high definition 4K resolution. Amazon claims the newest Select model is the fastest 4K stick under $40, and it's even cheaper with this early Black Friday deal, bringing the price down to just $21.99.
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We consider the Outdoor 4 the best outdoor security camera, so we're thrilled that it's available at a massive 65% discount during Amazon's early Black Friday sale. It's wire-free and satisfyingly simple to set up, with a battery life that could last up to two years. It features a user-friendly app that allows you to make the most of 1080p HD video and two-way audio, with additional features available if you have a Blink subscription.
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I already own the best-selling Ring Video Doorbell and can't imagine living without it. The smart doorbell includes a built-in battery and allows you to see, hear, and speak to anyone from your phone or computer. Today's early Black Friday deal from Amazon is a new record-low price.
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A new version of the Amazon Fire HD 8 tablet was only released about a year ago – and it's on sale for a record-low price ahead of Black Friday. While not the most powerful tablet available, the Fire HD 8 has what you need to cover the essentials, including web browsing, sending emails, watching videos, and some light gaming. Battery life is impressive, lasting up to 13 hours, making it ideal for on-the-go use or when you're just relaxing on the couch.
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There's 40% off this easy-to-install Ring Outdoor Cam Plus right now, so you can enjoy a wide field of view in 2K Video for under $60. This plug-in security camera works with Alexa and offers motion detection and real-time notifications, allowing you to stay up-to-date with what's happening.
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Amazon is also offering the larger Fire HD 10 tablet for $69.99 during today's early sale. It features a large, bright 10-inch Full HD display, 3GB of RAM, and an octa-core processor for enhanced performance. The tablet also works with Amazon Alexa and provides an impressive 12 hours of battery life.
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If your children are of the age where they're after something a bit more capable when it comes to tech, then this Amazon Fire HD 8 Kids tablet is a solid upgrade. It has all the parental controls, safety features, and protective measures, and an impressive 13-hour battery life. Today's pre-Black Friday deal is a return to the record-low price.
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If you want the biggest and best Amazon tablet, you can grab the Fire Max 11 for $189.99 – the best price we've seen this year. The vivid 11-inch display is ideal for streaming your favorite shows, reading a book, or playing games. The battery life is up to 14 hours, while the optional stylus and keyboard add extra functionality to this capable tablet. It's also easy to do light admin work with.
TVs
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Amazon's cheapest TV deal is Insignia's 32-inch F40 Series Fire TV for just $69.99. The 2025 TV features Full HD resolution, DTS Virtual :X Sound for impressive audio, smart capabilities with the Fire OS, and a voice remote with hands-free Alexa – all for under $100.
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Amazon's best-selling 40-inch 2-Series HD smart TV is down to just $149.99. While the Amazon 2-Series TV lacks 4K resolution, it offers smart capabilities through the Fire TV experience and Amazon Alexa, providing hands-free control.
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Amazon has the best-selling Insignia 55-inch F50 Series 4K TV for an incredible price of $169.99. The Insignia F50 Series TV features 4K HD resolution, DTS Studio Sound, smart capabilities with the Fire OS, and a voice remote with hands-free Alexa, allowing you to use your voice to control your TV.
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This early Black Friday deal takes the 55-inch Amazon Fire TV Omni Mini-LED down to a record-low price of $694.99. This TV delivers solid brightness and contrast, along with bold colors, and a ready-to-use, out-of-the-box sports mode that lets you watch sports with minimal setup. It also features a great selection of gaming capabilities, including 4K, 144Hz, VRR, ALLM, and Dolby Vision support.
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For just $300, you can get Roku's 55-inch 4K smart TV at Amazon's pre-Black Friday sale. For that money, you get 4K resolution with HDR 10 for an impressive picture, plus an enhanced voice remote and the excellent Roku smart TV interface.
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The LG B5 is this year's best budget OLED TV, and Amazon has the 65-inch model on sale for its lowest price yet. Released this year as the successor to the popular B4 OLED, the LG B5 is on track to be the best budget OLED TV on the market. The 48-inch display delivers an exceptional picture with brilliant colors and sharp contrast. You also get excellent gaming features, thanks to the four HDMI 2.1 ports and new AI tools, including AI Search, AI Concierge, and an improved AI Chatbot.
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Amazon just dropped LG's 65-inch C5 OLED TV to $1,396.99, thanks to today's $1,300 discount. Awarded five out of five stars in our review, the OLED display delivers an outstanding picture thanks to LG's Alpha 9 AI processor Gen8, impressive gaming features, and a comprehensive smart platform featuring all-new AI capabilities.
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Amazon's highly rated Omni Series TVs feature 4K resolution support, Dolby Vision, HDR 10, and hands-free TV with Alexa. So, you can control the volume and launch channels hands-free instead of using your remote. Today's pre-Black Friday deal brings the 75-inch model to $719.99, thanks to a $120 discount.
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If you're looking for a cheaper version of Samsung's The Frame TV, TCL's Nxtframe TV is a great option, and the 75-inch model is on sale for $1,297.99 - just $100 shy of the record-low price. The QLED TV features an ultra-slim design and an off-white bezel that seamlessly blends into your decor, accompanied by a light wood-colored magnetic frame. You can also choose to display content from a curated Art Library or from a personal photo gallery.
Appliances
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Thanks to its six-quart capacity, this Cosori air fryer is ideal for the whole family and has a wide temperature range of up to 450 degrees. It's thankfully non-stick and dishwasher safe, so clean-up is as straightforward as cooking your favorite meals. Today's deal from Amazon is just a few dollars shy of the record low.
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This portable blender packs an impressive punch for something so small; while its capacity is a single-serve 16-oz, it can crush ice and frozen fruit without breaking a sweat with its stainless steel BlastBlade. Plus, it even has a sippy-cup lid that pops open to keep your beverages fresh.
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If you're looking for a powerful yet compact blender, Amazon has the best-selling Ninja Professional Blender on sale for $89.99. The Ninja blender comes with a 72-oz pitcher and a powerful 1000W motor, allowing you to whip up large batches of frozen drinks, purees, smoothies, and more.
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This smart little Keurig machine offers an iced beverage option for cold-brew coffee instantly, lets you control the size and strength of your drink, and can also dispense hot water. It's a great gift idea for the coffee lover in your life, and it's currently 36% off at Amazon.
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Nespresso machines are always top sellers during Black Friday, and Amazon has the Vertuo model on sale for $131, the lowest price we've seen this year. The Nespresso Vertuo can whip up a frothy cup of espresso in minutes and can brew four different cup sizes.
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Bissell portable carpet cleaners have become breakout stars at holiday sales, such as Black Friday, and the top-rated Little Green Mini model is currently on sale for $84.99. Perfect for pet owners and parents, the portable carpet cleaner can magically erase spills and stains from carpets, couches, auto interiors, and more.
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There's a massive 55% discount on the Dyson V9 Motorbar at Amazon's pre-Black Friday sale. The V9 has the same maximum runtime as the V8 but a faster-charging battery and a useful LDC screen for information. It's also more lightweight and features a smaller dust cup, making it a worthwhile consideration for those with a small home.
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The Eufy Omni C20 is an all-in-one appliance that can vacuum and mop, and all you have to do is touch a button. The robot vacuum also dries the mop with room-temperature air and features a self-emptying base. Today's deal from Amazon brings the price down to $349.99.
Shop more early Black Friday sales
- Amazon: 45% off TVs, AirPods, air fryers & vacuums
- Apple: iPads, AirPods & MacBooks from $119
- Best Buy: $1,000 off TVs, laptops & headphones
- Home Depot: 50% off appliances, furniture, grills & tools
- Lenovo: 45% off laptops & tablets
- Lowe's: up to 30% off appliances, holiday decor & tools
- Target: 40% off Christmas decor, clothing & furniture
- Walmart: furniture, cheap TVs & vacs from $69
- Wayfair: 54% off Christmas, furniture & decor
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Mackenzie Frazier is the lead deals editor in the US for TechRadar at Future plc. She has been sharing deal advice for Future for the past eight years and loves finding products that consumers want at the best possible prices. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.
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